[TEMPLATE] - LinkedIn as a Practice

A guide to showing up as a human being, not a sales machine.

LinkedIn is full of people pretending.

Confident posts. Polished headlines. Messages that arrive feeling like they were written by someone who has never actually read your work.

I spent a long time on that platform doing the same thing. Optimising. Strategising. Finding the right people and saying the right things in the right order.

It worked, in a narrow sense. My numbers went up. But something felt off like I was performing a version of connection rather than actually connecting.

This template is the result of unlearning that.

Everything in it is tactical. The Boolean search strings, the Google X-Ray method, the SSI mechanics all of it is real and it works. I have used every single piece of it. But it is built around a different premise than most LinkedIn guides.

The premise is this the tactics only work if the intention behind them is honest. You are not looking for targets. You are looking for people you can genuinely help and making it easier for them to find you.

A first-time manager who just got promoted and has no idea how to manage their former peers is not a high-intent buyer. They are scared. The difference between those two framings changes everything about how you reach out.

If something in it doesn't fit your situation, change it. And if you try something and it doesn't land the way you expected bring it to the Q&A. That is what the room is for.

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About the Author
Tino Almeida is a tech leader, coach, and writer reshaping how we think about leadership in a burnout-driven world. With over 20 years at the intersection of engineering, DevOps, and team culture, he helps humans lead consciously from the inside out. When he’s not challenging outdated norms, he’s plotting how to make work more human, one verb at a time.